Ajung dimineață la birou. Deschid feedul. Și văd zilioane de știri. De la noi și de aiurea. Cu titlul ”Facebook bagă butonul de Dislike”. Sau cam așa ceva. Aia era ideea. Intru să citesc, desigur. Căci cum ar putea să nu mă intereseze așa ceva, firește? Și pe măsură ce citeam mă gândeam că sunt cam prostalău sau ceva. Pentru că mă uitam pe diferite siteuri și bloguri la declarațiile lui musiu Mark și tot nu înțelegeam unde zice că o să bage butonul de Dislike.

Căci io, mai de la peluză, chiar nu am înțeles din ce a zis el că o să bage acest buton. Ba chiar – call me chinezu – am înțeles fix pe invers, că nu o să bage Dislike. O să fie un buton, dar unul care – zice Mark – o să ”express empathy”. Legătura dintre empatie și Dislike mie îmi scapă profund.

Mă rog, poate că nu mi-am băut destulă cafea în dimineața asta și nu m-am prins care-i faza. Vă dau declarația lui Mark (via techcrunch), poate vă simțiți voi mai luminați. Cumva, eu am înțeles că el zice așa: ”voi ați tot cerut Dislike, noi suntem deschiși, analizăm, dar tot ca noi o să facem”.

You know, I think people have asked about the Dislike button for many years and probably hundreds of people have asked about this. Today is a special day because today is the day where I actually get to say that we’re working on it, and are very close to shipping a test of it.

You know, it took us awhile to get here. Because you know, we didn’t want to just build a Dislike button because we don’t want to turn Facebook into a forum where people are voting up or down on people’s posts. That doesn’t seem like the kind of community we want to create. You don’t want to go through the process of sharing some moment that’s important to you in your day and then have someone down vote it. That isn’t what we’re here to build in the world.

But over the years of people asking for this, what we’ve kind of come to understand is that people aren’t looking an ability to downvote other people’s posts. What they really want is to be able to express empathy.

Not every moment is a good moment, right? And if you are sharing something that is sad, whether it’s something in current events like the refugee crisis that touches you or if a family member past away, then it might not feel comfortable to Like that post. But your friends and people want to be able to express that they understand and that they relate to you.

So I do think that it’s important to give people more options than just Like as a quick way to emote and share what they’re feeling on a post, so we’ve been working on this for awhile. It’s surprisingly complicated to make an interaction that you want to be that simple. But we have an idea that we think we’re going to be ready to test soon, and depending on how that does, we’ll roll it out more broadly.

But thank you for all the feedback on this over the years. I think we’ve finally heard you and we’re working on this and hopefully we will deliver something that meets the needs of our community.